About the Project
A pet pharmaceutical company was in need of a portable sales tool to help their sales team explain the benefits and use cases for their line of products. The research found that traditional brochures were not helping the sales team educate prospective clients as expected, so they asked for help in designing something that would be cutting edge for the sales force.
Working with the IA, I was able to add game elements that were informative and also brought their product line to life. Product education is now very easy and simple.
Here are some early wires and sketches created in Photoshop. A prototype was created with InVision and tested with users. My design approach was a very collaborate, iterative process where initial sketches were made, tested with users with InVision and then I incorporated feedback and tested again to ensure usability.